Do You Enjoy Craft Beers?Add to My Luxx Living
Welcome to my column at Luxx Cape Cod. I am very excited about sharing my passion for craft beer. Working with Luxx, we will be providing an exclusive blog to those of you who register here.
These blogs also will include invitations to local craft beer tastings across the Cape in coming months.
And if we get enough interest, we can organize food and beer pairings at local restaurants that are part of the Luxx world.
You can learn more about me and my company, Craft Brew Tastings, by clicking here.
What is Craft Beer?
In an ever growing beer market,it can be difficult to tell which beer on the shelf constitutes a craft beer. Simply stated, craft beer is produced by smaller breweries. The Craft Brewers Association identifies these characteristics: small, independent and traditional.
Annual production must never exceed six million barrels of beer (approximately 3 percent of U.S. annual sales). Less than 25 percent of the craft brewery can be owned or controlled by a beverage alcohol industry member that is not itself a craft brewer.
For sake of tradition, a brewer should also have a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation – such as flavored malt.
Why choose Craft Beer?
There are many reasons. When you chose craft beer, you are supporting artists, community, and collaboration. Craft brewers pour their hearts and souls into producing a beverage that has the perfect taste profile and reflects an idea they conceived and brought to life in a series of tanks.
Each bottle of craft beer contains a personalized and artistic combination of ingredients that are born in a brewery from the four staples of water, grain, yeast, and hops – with a variety of other creative ingredients.
Craft beer brewers challenge boundaries of traditional brewing processes to include ingredients ranging from citrus, flowers and coffee to the obscure such as oysters, hemp, and grapes. When you open a bottle of craft beer, you literally taste an artistic creation.
Craft Breweries tend to have a positive impact on their community by providing jobs and philanthropically supporting local events and charities. These entrepreneurial companies are vested in their communities often donating beer for fundraisers, as well as hosting events at their own facilities.
In some cases, these craft breweries work collaboratively with local farmers through spent grain donations. Spent grain is a byproduct of brewing beer that serves as a nutritional source of feed used by the farms.
Unlike most other industries, craft brewers have shown a consistent trend of working collaboratively, often creating beer recipes together (Avery Brewing & Russian River, Sierra Nevada & Dogfish Head).
Brewers typically view collaboration as a way to push the boundaries of their own style. Collaboration is also recognized by the craft beer industry as a way to help a lesser known brewery gain more market presence. This level of camaraderie is unique to the craft beer market and outside the norms of business practices in the beverage industry, but it’s a win-win for brewers and customers.
When you drink craft beer you not only support local business, you support an artist and the community… Cheers!
Have questions? Please email me.
Related PostsOctober 09, 2014